2007 Penfolds, bin 28, Shiraz, Kalimna, Australia

Tasted blind, with WSET tasting group.

Appearance: clear, medium(+) ruby with clear legs

Nose: clean, medium(+) and developing notes of blackberries, raspberry, tobacco, sweet spice and oak vanilla. A little forrest floor and pebber as well.

Palate: dry with medium(+) acidity and medium amount af mature soft tannins. Medium(+) alkohol, medium body, medium(+) intensity. Notes of red currant, raspberry, tobacco, sweet spice, earthy minerallity. Not that complex, but with nice fruity balance and medium length.

Conclusion: good, drink now will not improve, mid priced. Guess wall well out in the forrest in northern Italy. Didn’t seem sweet or clumsy enough to be Australian. Didn’t have enough pebber or bacon to guess in that direction. Must say it’s a very polished wine, easy to drink with very low personality and edge.…

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2001 Producteurs Plaimont, Plenitude, Madiran

A note made after the WSET Systematic Approach to Tasting Wine.

Appearance: clear, deep garnet with fat legs.

Nose: Clean, medium (+) intensity and developing. Notes of black plums, sweet spice, ginger and cinnamon. Cooked cherries and sweet vanilla oak. Seems a bit rustic and not alle focused.

Palate: dry with medium (+) harsh tannins and medium (+) acidity. High alkohol, my guess 14,5% (label said 14%) Full body and very intens flavour characteristics.

Notes of plums, blackberries, blueberry, cooked marmelade. Oak vanilla, coconut and prune. Very long finish. Seems a bit hot in style, but with a firm tannic structure and balanced acidity. Hot alkohol in the finish that is not all positiv.

Conclusion: Very good, high price. My guess was off, on Australian Cabernet. I knew I was wrong and should have stuck with my strucure feeling saying more traditional area. Would I ever have guessed South West France? I don’t think so.…

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2010 Escaravailles, Les Sablieres, Cotes du Rhone

Tasted blind, served a little too cold in a Riedel Vinum Riesling glass.

Appearance: Clear with medium ruby colour and nice legs.

Nose: Clean with medium intensity and developing notes of pebber, black cherries and black schist.

Palate: dry with medium (+) acidity, medium tannins, medium (+) alkohol. Medium body, Medium (+) flavour intensity. Notes of cherry, plum, leather, licorice, blackcurrant, sweet pebber and a hint of yoghurt.

Nice balance between fruit and tannins, leading to a nice medium (+) finish. Very much my style of wine.

Good quality, can drink now but has potential for ageing. My guess was a Gigondas 2009.
Not all bad, but a nice wine that was a pleasure to drink through the evening. Tasting a lot wines blind at the moment, so more notes will follow.


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Gæt en vin, vind en flaske

This is a tasting note according to WSET Diploma Systematic Approach to Tasting WineThe game is easy: guess the wine in my glass, and the person closest to the right wine will get a bottle of wine from me! Don’t get scared, just play along. Only guesses as comments on this Blog, will count.

Appearance: Bright, medium (-), garnet, with red core. Small legs.

Nose: Clean,  medium, with developing notes. Notes of red cherries, fresh plums, leather and dry wood. Herbaceous notes of blackcurrant leaf and fresh basil.

Palate: Dry, medium (+) acidity, medium (+) coarse tannins, medium alcohol, medium body, medium (+) intensity. Notes in balance with the nose: red cherries, some raisins. Oak flavours, toast, cedar. Good balance between acidity, sweetness in the fruit and the flavour intensity. Medium (+) length.

Very good quality, with nice concentration. Can drink now, but will develop further over the next 5 – 10 years.



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Guess a wine, win a bottle.

Can you guess the wine????
This is a tasting note after the W.S.E.T. Systematic approach to tasting wine, Diploma Unit 3.  This is the scheme we use when we taste for the final exam on the Diploma exam.

Who can guess the wine? 
Winner gets a bottle of good wine, from my choice.
I will reweal the wine tomorrow.

Bright, medium (-) intensity, straw yellow, small tears


Clean, medium (-), youthfull, dry grass, citrus, dust, peach, toast, a little yeast,


Dry, medium acidity, medium (-) body, medium (+) intensity, medium alcohol, notes of grass, limefruit, toast/bread, chalk – minerality. Medium (-) finish


A good light wine. Nice balance between fruit acidity and intensity.

Please feel free to guess on:

Origin (Country or region):
Age of wine:

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2009 Graillot, La Guiraude, Crozes-Hermitage

This is a tasting note after the W.S.E.T. Systematic approach to tasting wine, Diploma Unit 3.  This is the scheme we use when we taste for the final exam on the Diploma exam. At this last exam, we will have 3 x 4 wines to taste in 120 minutes. All wines must be noted something like this. In the coming time, I will try to post some tasting notes in this format, for my exercise only. Please feel free to comment.

2009 Alain Graillot, la Guiraude, Crozes Hermitage

The wine looks bright, medium+ color, ruby with purple edge and fat legs

Clean bouquet, medium + intensity, developing, notes of plum, blackcurrants, fishy/salty, black licorice, raisins, black shiffer, pebber,

Taste is dry with medium + acidity, medium tannins, very soft and well integrated, ripe, but with small stalky note.

Medium alcohol, medium body, medium + intensity

Notes of blackcurrants, black cherries, bacon, spice – pebber and cinnamon. Roseflower notes and a bit sweet fruit in the back.

Velvety texture with medium + length.

Very good quality, based on intensity and balance between fruit and acidity. Tannins packed away in the back nice and mellow. Taste is juicy and nice, but will develop over the next 10 – 15 years.


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W.S.E.T. Unit 1 Course Work – Pass With Distinction

Finally got my result back from W.S.E.T. in London. Course work send in on 12th of April, answer came yesterday. So, this is what it takes to get “Distincion” on this task.
I send a big thank you to Lars J. with help, and Christina L. for help with the las corrections.

Feel free to read about AGENTS, IMPORTERS AND DISTRIBUTORS the way I look at it.

Submitted April 12th 2011 by Frederik Kreutzer

0.      List of Contents

  1. 1.              Introduction to Intermediaries in the Wine Business
    1. Agents
    2. Importers
    3. Distributors
    4. Other intermediaries
  1. 2.              Bodegas Primaria – Ribera del Duero
    1. The US Market
    2. The UK Market
    3. The Swedish Market

3.         Conclusion and Personal Commentary

4.         Bibliography/Sources



1.        Introduction to Intermediaries in the Wine Business

Jean-Michel Valette MW has, in his “Rule #1”, stated that the main thing to remember about the wine business, is that it doesn’t exist[1]. The background to this provocative statement is that the “wine business”, is an amalgamation of segments and not a single homogeneous industry. Along the distribution chain we have various products, price points and tiers as well as geographically dispersed markets. Each of these segments has their own competitive dynamism and game rules. In this assignment we will take a closer look at the intermediaries in the multi fragmented business.


An intermediary can be defined as an individual or a firm[2] that links producers to other intermediaries or to the ultimate buyer/consumer[3].  According to this definition a wine retailer will also belong to the category of intermediaries. The focus of this assigment is to look at the intermediaries in direct contact with the producers, so wine retailers are not included in the scope of this assignment. Below we will describe the tasks that various intermediaries can undertake on behalf of producers.


Intermediaries can be divided into three distinct categories[4]:

  1. “Marketmakers” that takes ownership of the product.
  2. “Matchmakers” that receives commission on transactions.
  3. “Négotiants” that transforms or brands the product.

1a.     Agents

An agent in the wine business can be defined as a firm that is authorized to act on behalf of a producer and to create a legal relationship with a third party. It follows that agents do not take ownership of the wines which they market and belong to the “matchmaker” category, and they will typically be paid for their services in form of commissions.  An agent can be employed by the supplier side or by the buyer side.

Agents will typically be employed by small producers with limited marketing experience and ressources. The agent can have several wine producers in his portfolio and the producers will benefit from the agent’s marketing network and not least market knowledge, when a producer enters a new export market. The agent will provide the producer with an importer that matches the producer’s needs in relation to price segment and volume. When entering a new market a producer takes the risk of being matched with an inadequate importer, if an agent is not used.

1b.    Importers

Wine importers are responsible for the transfer of wine across borders where local legislation may apply with regards to excise duty and taxes.  A wine importer can be a large distributor with a chain of retail outlets attached, such as the Danish company Taster Wine A/S with their chain of 63 Skjold Burne retail outlets[5]. At the other end of the spectrum a wine importer can also be a single retail outlet, taking home wine from a few selected small producers, using “direct import” as one of their key selling points.…

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